Sometimes you don’t need another strategy session. You need someone who can actually do the work. From marketing campaigns and writing to design, websites, communications, research, and creative projects, I step in wherever the work needs to happen. Whether there’s an idea to develop, a project that’s stalled, or simply not enough time or hands to execute it, bring me the project. Let’s get the work done.
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DelSur Empanadas: The World Cup Final Press Package
Three days before the World Cup Final, DelSur had a packed event planned but had never pitched a newsroom. I built a bilingual press campaign designed to be easy for a busy client to execute, including English and Spanish releases and a targeted 21-outlet media list. The result: television and Spanish-language coverage, a full restaurant, and an overflow venue.
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DelSur Empanadas: Six Months of Digital Marketing
A six-month digital marketing strategy that turned an underused social presence into a working content system. By changing formats, building around people and events, and using cross-platform distribution, DelSur grew Facebook viewers from 424 to 8,200 while creating a stronger foundation for campaigns, partnerships, and press.
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Tonka Pizza: Building Awareness and Finding What Converts
Starting with almost no digital audience, I built Tonka Pizza's social presence alongside a targeted email program aimed at turning existing business relationships into catering customers. Social dramatically expanded awareness, while the data revealed something more useful: reach wasn't driving orders. Email was the stronger conversion channel, changing where the marketing effort needed to go next.